I’m just back from a successful and well-executed client meeting at the Ritz Carlton Laguna Nigel in Dana Point, California. Verto’s event planner Jane Reynolds deserves the credit for amazing food, good logistics, and no surprises. Jane and I have discussed the importance of starting your planning with a good checklist.
Meetings & Conventions magazine has a great library of checklists that will help you in planning a wide range of events. Verto Solutions plans and executes dozens (almost hundreds) of events each year. When I say “event” I mean anything from a webinar to a convention, any gathering of clients where the goal is flawless execution.
The M&E library isn’t easy to find, but it includes 15 pages of lists including the following that I found very interesting:
1. Understanding Audio Visual Basics
2. Conducting a Hotel Site Inspection
3. How to Live Stream Your Event
4. How to Attract Media to Your Event
7. How to Run and Effective Pre-Con
Let me know if you have any event planning questions or tips.



My experience, and I’m sure Jane’s, is always review your plan for possible weak points and have back-up plans in mind so you can be agile and responsive. Done right guests will either not notice your adjustments or will be impressed by how quickly and smoothly the back up plan is implemented.