1. Developing innovative approaches to solving client problems
2. Finding new ways to lower the cost of performing professional tasks
3. Earning unprompted referrals from client work
4. Turning individual client assignments into long-term relationships
5. Continuously gathering market intelligence and tracking emerging client needs
6. Generating awareness of capabilities in important markets
7. Turning inquiries into assignments
8. Developing new services
9. Attracting high-potential, compatible new recruits
10. Transferring skills to junior professionals
11. Developing and growing new partners from junior ranks
12. Disseminating and sharing skills and knowledge among partners
*from True Professionalism by David H. Maister (Touchstone 1997)
