Association Universe
Tag Archives: Association Management
Speaking to Alabama Law Students about the Association World
I’m excited to again speak to University of Alabama law students about opportunities in the association world. The discussion is next week at the Washington offices of Hogan Lovells. Partner Mike House is the organizer of Alabama’s government relations program … Continue reading
A Library of Event Checklists
I’m just back from a successful and well-executed client meeting at the Ritz Carlton Laguna Nigel in Dana Point, California. Verto’s event planner Jane Reynolds deserves the credit for amazing food, good logistics, and no surprises. Jane and I have … Continue reading
Association Law Essentials
The newest edition of Associations Now has a good article on basic association law issues. The article was written by Jerry A. Jacobs, dean of the association legal community. Jerry’s book, Association Law Handbook, is in the Fifth Edition. I … Continue reading
True Professionalism at an Association Management Firm
I’ve just completed David Maister’s True Professionalism. Originally published in 1997 and still relevant today, it is the single best guide I’ve found so far to managing a professional services firm like Verto Solutions. The most concise part of the … Continue reading
Do You Need to Spend Big Money to Get Great Speakers?
Finding great speakers for your association or non-profit meeting without spending big bucks can be challenging. Sometimes I just wish I could dial-up a speakers’ bureau, flip through their glossy catalogue and pick a star. But it’s rewarding when you … Continue reading
Posted in Uncategorized
Tagged Association Management, Association Programming, Marketing
Leave a comment
Global Color Conference 2012
Congratulations to the International Association of Color Manufacturers (IACM) for hosting a great conference this week in Chicago. Early September in Chicago was beautiful and IACM created a great event for color manufacturers and user companies. The Global Color Conference 2012: … Continue reading
We’re All In Sales Now
Let me repeat, we are all in sales now. This is the title of a great article in the new issue of Associations Now about Daniel Pink’s forthcoming book. The article touches several of my favorite subjects: sales, marketing, and effective … Continue reading
Posted in Uncategorized
Tagged Association Management, Books, Communication, Marketing, Sales
1 Comment
The Power of Video for Associations
I’m a presenter at ASAE’s Annual Meeting in Dallas, August 11-14. ASAE is the American Society for Association Executives, also known as ASAE – The Center for Association Leadership. I have two co-presenters for our Sunday afternoon session, Video as an … Continue reading
What is Association Management?
There are two primary association operation models used today. The newer model, association management is generally more flexible and effective for associations of any size, but particularly those that are small to medium-size. This includes associations as large as those with $6 … Continue reading
