Monthly Archives: June 2012

Does Your Association Produce Videos?

It’s no longer news that video is a viable and effective medium for association and non-profit communications; what’s news is how effective it is in furthering the critical objectives of your organization. I’m presenting at the ASAE Annual Meeting in Dallas, … Continue reading

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Association Leader: Ernie Rosenberg

Whether its motion pictures owned by Hollywood studios or fragrance formulas belonging to fragrance houses in New Jersey, industries with IP exposure are pretty intense about the issue. So I was interested to see Ernie Rosenberg’s article in the June … Continue reading

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The Power of Video for Associations

I’m a presenter at ASAE’s Annual Meeting in Dallas, August 11-14.  ASAE is the American Society for Association Executives, also known as ASAE – The Center for Association Leadership. I have two co-presenters for our Sunday afternoon session, Video as an … Continue reading

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Fooducation?

There’s a fascinating article on the last page of the recent Food Technology, the monthly magazine of the Institute of Food Technologists (IFT).  “Almost half of American consumers learn about food via social networking sites, such as Twitter and Facebook, … Continue reading

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What is Association Management?

There are two primary association operation models used today.  The newer model, association management is generally more flexible and effective for associations of any size, but particularly those that are small to medium-size.  This includes associations as large as those with $6 … Continue reading

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Why This Blog?

I need to put down some thoughts about why I’m publishing this blog and what I expect I’ll be writing about. Association Management – this is what we do at Verto Solutions and I want us to do it better.  It’s … Continue reading

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