Why This Blog?

I need to put down some thoughts about why I’m publishing this blog and what I expect I’ll be writing about.

Association Management – this is what we do at Verto Solutions and I want us to do it better.  It’s still a relatively new field and we are a new company.  Every day presents opportunities for innovation and I want to discuss these ideas with my readers.  If you are in association management I would like to hear from you.

Non-Profit Operations and Governance – the associations that we support are their own independent corporate entities.  The leaders of these associations, the volunteer leaders, want our help in running their associations more effectively.  This brings us back to the question of competition and measuring success.  How is non-profit operational success measured and improved?

Food Security, Nutrition and Sustainability– I’ve been around food policy, particularly food ingredient policy, for more than a decade.  The way that food ingredients are regulated is complicated, but not necessarily lacking.  It’s important to me that consumers maintain confidence in the safety of the foods they eat and there is plenty to talk about in this area.  At Verto Solutions we work with companies that make lots of food ingredients, including colors, flavors, spices, and more.

Small Business Operations – Verto Solutions is a small business, with less than 30 employees right now.  Small businesses fascinate me and they present lots of good topics for discussion.  I read many books about business operations (see list), and now I’m ready to start writing about these issues.

Professional Development & Coaching – The primary capital resource of an association is its people.  At Verto Solutions we provide people to help other people run their associations.  We are in a people focused field.  Yes, we use technology, but the primary difference between associations is the strength of their human resources.  As I try to become a better leader, I want to write about what it takes to give your team the tools to succeed.

And I Reserve the Right to Blog About Other Stuff

Thank you for reading the Association Navigator

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2 Responses to Why This Blog?

  1. David Welch says:

    Very informative blog. Thank you for the mention in the Video segment. I really look forward to being a presenter with you. — David Welch

  2. Vera says:

    Thanks for one’s marvelous posting! I quite enjoyed reading it, you could be a great author. I will make sure to bookmark your blog and may come back at some point. I want to encourage that you continue your great writing, have a nice weekend!

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