There’s a fascinating article on the last page of the recent Food Technology, the monthly magazine of the Institute of Food Technologists (IFT). “Almost half of American consumers learn about food via social networking sites, such as Twitter and Facebook, according to a new study.”
The joint study conducted by MSLGROUP Americas and The Hartman Group is called Clicks & Cravings: The Impact of Social Technology on Food Culture.
A copy of the complete study is available by contacting email@example.com. We’ve had Hartman Group speakers at conferences over the years and they do great work.
Their bottom line, social and digital media is displacing mom as the go-to culinary source of knowledge for many people. And of course this has “profound implications for how food and beverage marketers use social and digital media to build meaningful and profitable relationships with consumers.
I recently learned about a free iPhone and Android App called Fooducate. Fooducate allows you to use the bar code scanner on your smart phone to scan products on the shelf at the supermarket and then receive instant information about the ingredients. Fooducate says the system was created by dietitians and concerned parents. What a game changer for product information. At first glance I can’t tell if the information in Fooducate is entirely science-based? Here is an interview with the Fooducate founder.
This article reminded me of research done by Melissa Musiker, VP with APCO Worldwide in Washington, D.C. Melissa has extensive experience as a food nutrition policy expert and she is tracking the rising influence of bloggers on food choices. We’ve invited Melissa to speak at the International Association of the Color Industry (IACM) Global Color Conference, September 11-13, 2012 in Chicago. “Food and Beverage Color in Today’s Global Market. If you’re interested in receiving more information about IACM’s Conference please contact Sarah Mechum at Verto Solutions.