It’s no longer news that video is a viable and effective medium for association and non-profit communications; what’s news is how effective it is in furthering the critical objectives of your organization.
I’m presenting at the ASAE Annual Meeting in Dallas, August 11-14. ASAE is the American Society for Association Executives, also known as ASAE – The Center for Association Leadership. I have two co-presenters for a Sunday afternoon session, Video as an Educational and Communications Tool, Jeff Ghannam (Crystal Communications) and David Welch (M2 Inspired). We are creating an amazing program about the impact of video.
As we organize our presentation we’re talking about the different categories that most association videos fall under:
- Advocacy or Government Relations,
- Professional Development & Training,
- Membership Recruitment and Retention,
- Fundraising & Development,
- Product Sales,
- Communications, PR, Branding or Awareness, and
- Meetings Promotion & Programming
Do you know of other ways that associations are using video? We’re conducting a short survey of association video use; we’ll report the results during our presentation in Dallas. If you’re an association communicator please take the short survey linked here. And if you have an example of an association video please send it to me. Thank you!