Author Archives: associationnavigator

Learning about Soyfoods, a Book Review

The Skinny on Soy By Marie Oser Learning about soyfoods is on the top of my list these days.  I was recently tapped to lead the Soyfoods Association of North America (SANA), the trade group which represents soyfoods manufacturers, soy … Continue reading

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What Should You Expect From Your Trade Association?

The question of association value comes up over and over again.  Business leaders  frequently ask their representative on an association board or committee to justify the expense of their association participation.  The question boils down to this: what’s the value … Continue reading

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Trade Association Advocacy and the Political Conventions

Well it’s here, the two weeks every four years when the political parties hold their nominating conventions.  In DC shorthand it’s referred to as “Cleveland” or “Philadelphia” as in “are you going to Cleveland?” There’s been a wave of reporting … Continue reading

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What is Association Management?

This summer I’m looking for opportunities to explain association management and share how we do it at Verto Solutions. One of my earlier blog posts included a basic overview of association management. The model is relatively new, and there are still … Continue reading

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Association Management Basics: Successful Leadership Transitions

I just finished Hans Finzel’s Top Ten Mistakes Leaders Make. This book is nearly 20 years old, but it includes some timeless advice for leaders, with a particularly good chapter on successful leadership transitions. The transition to a new senior … Continue reading

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On the Road for Flavor Creation

I had a great trip to Southern California earlier this week.  The Flavor & Extract Manufacturers Association hosted a workshop in Santa Monica for food industry professionals interested in learning more about flavor creation. This was not a course for flavorists, … Continue reading

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Getting Started in Government Relations: Advice for Law Students

What kind of positions or opportunities should a graduating law student pursue if they’re interested in government relations?  This is the question I’m trying to answer in this post and when I speak next week to University of Alabama law … Continue reading

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