Tag Archives: Books

Learning about Soyfoods, a Book Review

The Skinny on Soy By Marie Oser Learning about soyfoods is on the top of my list these days.  I was recently tapped to lead the Soyfoods Association of North America (SANA), the trade group which represents soyfoods manufacturers, soy … Continue reading

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What is Strategy?

Perhaps you’ve noticed that strategy is the most overused word in the corporate lexicon.  Not just for-profit corporations, but non-profits too, and it’s also frequently used by military leaders. So I was comforted by the definition offered by Harrison Coerver … Continue reading

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The Best Books for Association Executives

It’s the time of year when booksellers tell us what books make good gifts for certain categories of readers.  It made me wonder if there was a list of the best books for association executives?  Somewhat surprisingly, I couldn’t find one.  … Continue reading

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We’re All In Sales Now

Let me repeat, we are all in sales now. This is the title of a great article in the new issue of Associations Now about Daniel Pink’s forthcoming book.  The article touches several of my favorite subjects: sales, marketing, and effective … Continue reading

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