Tag Archives: Marketing

The Best Books for Association Executives

It’s the time of year when booksellers tell us what books make good gifts for certain categories of readers.  It made me wonder if there was a list of the best books for association executives?  Somewhat surprisingly, I couldn’t find one.  … Continue reading

Posted in Uncategorized | Tagged , , , , , , | 2 Comments

Social Media for Associations: Challenges and Opportunities

Associations and non-profits are very busy trying to figure out social media.  How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools?  The opportunities for enhanced sharing and collaboration presented … Continue reading

Posted in Uncategorized | Tagged , , , | 2 Comments

Do You Need to Spend Big Money to Get Great Speakers?

Finding great speakers for your association or non-profit meeting without spending big bucks can be challenging.  Sometimes I just wish I could dial-up a speakers’ bureau, flip through their glossy catalogue and pick a star.  But it’s rewarding when you … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Marketing Resources for Associations and Small Businesses

Here are some great marketing resources for your association or professional services firm.  The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing.  As Daniel Pink … Continue reading

Posted in Uncategorized | Tagged , | 2 Comments

Food and Beverage Colors – Chicago, IL September 11-13

What’s the latest in food and beverage color?  The International Association of Color Manufacturers (IACM) has created an amazing program for the upcoming Global Color Conference in Chicago.  “Food and Beverage Color in Today’s Global Market” will be held at … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

We’re All In Sales Now

Let me repeat, we are all in sales now. This is the title of a great article in the new issue of Associations Now about Daniel Pink’s forthcoming book.  The article touches several of my favorite subjects: sales, marketing, and effective … Continue reading

Posted in Uncategorized | Tagged , , , , | 1 Comment